Is Your Pilates Business Easy To Find?
It is impossible to thrive as a business if your ideal client can’t find you. It’s vital to make it as easy as possible for them, otherwise, they’ll simply move on to the next option.
Why It’s Important To Connect With Other Pilates Professionals
It can be tempting to keep everything “close to the vest” regarding your Pilates business. After all, why would you want your competitors to know all of the juicy secrets you’ve spent years honing to improve the way you serve your clients? But competition isn’t a bad thing. It can help you and your business grow.
How to Use Common Mistakes as a Teaching Skill
When you first study Pilates, your focus is naturally on how to do the exercises correctly. You learn the movement and breath pattern, equipment setup, spring setting, and a few ways to make the exercises easier and harder, so you can modify them for each individual...
The BASI is More Than Just Pilates
BASI is a world leader in Pilates Teacher Training and education, but it is more than a company. It even transcends a community… We are a family. We are a rainbow of people driven by love, acceptance, support, and inclusiveness. People yearn to be part of a community,...
My Pilates Journey To Polestar
After earning my bachelor’s degree in dance and movement education, I was interested in studying Pilates as the next step in my career. Unfortunately, my first Pilates teacher-training program turned me off to Pilates completely. My body didn’t fit inside the...
To Touch or Not to Touch: Cueing and Correction in the Age of Boundaries
As a former sociology professor, I know there are different modes of learning: visual, auditory, and tactile. In the world of Pilates, many learn through a mixture of all three. In an age when touching can be triggering for some clients, it is up to you as the...
How To Ensure Your Pilates Instruction Is For Every Body
When people think of Pilates, they may picture a very specific, athletic body type. This image has not only been perpetuated by the media, but by a large part of the Pilates industry itself. A growing chorus of voices is passionately advocating for the fact that...
Education is Key to the Success of Pilates Instructors
Even through these past two years of Covid, Pilates, as an industry, has seen tremendous growth. Thanks to virtual, it is more available, affordable, and accessible than ever. What is more, the fear, uncertainty, and changes that have permeated our lives during the...
Retention: the magic component to a successful Pilates studio
Retaining a client is so much easier than finding, wooing, and converting a new client to become a member. Plus, it’s much more cost-effective. With retained clients, you don’t have to worry about the costs of advertising to new customers, the expenses of free trials,...
From Rehab Specialist to Pilates Studio Director to Teacher Trainer
Physical fitness has always been important to me. My career has always centered around helping people heal their bodies and become more fit all around. In 2001 I was working at the Orthopedic Center of the Rockies when I was offered the chance to enroll in a...